With daily updates of a Sandman series coming to Netflix, it seems very appropriate to write an article about The Sandman trading card set Skybox released in 1994 -- back when just about EVERYTHING comic-related was getting it's own trading card set. The Sandman was first published by DC comics in January 1989... so there's your 'DC in the 80s' connection.
Comic book ad for Skybox's The Sandman Trading Cards. 1994 |
I don't know why DC/Vertigo/Skybox decided to release a trading card set based on Neil Gaiman's The Sandman comic book series, considering they were most likely targeting a different audience with these cards. I DO know that The Sandman was already much revered at this point and it was nigh impossible to find early issues of this series for cheap. I was late to the party and only found out about the series after it was too expensive to buy the early issues. Who was reading The Sandman? Not your average comic book fan. Actually, I'm pretty sure that collectors who read Superman, Batman, Spider-Man and X-Men on the regular stayed miles away from the series. I like to imagine the typical Sandman reader being a college-aged goth, dressed head-to-toe in black, with a big collection of Anne Rice books and Siouxsie Sioux LPs. In actuality, I think it was just anyone who liked engrossing, well-written and beautifully illustrated stories.
A sealed pack of The Sandman Trading Cards looked like this. They contained six cards per pack and retailed between $1.75 to $2.25 USD. Photo source: ebay. |
Promo card |
The second subset consists of 39 characters that appear in the series. Each card was illustrated by the original artist -- so that's 39 cards of original art. Mike Kaluta, Matt Wagner, Colleen Doran, Kevin Nolan, Jill Thompson, Malcolm Jones III, Mike Allred, Denys Cowan, Craig Hamilton, John Totleben, Michael Zulli and a few more I'm forgetting to name -- but pretty much everyone who worked on the first 50 issues of The Sandman have a hand in this. For some reason, Sergio Aragones (Groo, MAD magazine) even illustrated a card:
As far as character selection goes, they pretty much cover all the important players from Master of Dreams, Dream Country, A Season of Mists, A Game of You, Distant Mirrors, Convergences and Brief Lives. This set was released just as The Kindly Ones story arc was kicking off, but I was pleasantly surprised to see they were included as 'the Three Witches'. They even managed to slip in a few mainstream DCU characters that appeared in some of the major storylines:
Which leads us to the 3-D Stereo Hologram card, found in 1 of every 180 packs. I'm a sucker for 3-D and hologram cards, and I've never seen this in person. Thanks to a kind soul on e-bay for posting this pic so I could see what I was missing:
Yup. It's Morpheus, but this image does do this hologram card justice. If you ever get the chance to see one of these in real life, take the chance. So worth it. |
To raise awareness about the release of this trading card set, various promo cards were inserted into issues of Cards Illustrated magazine. Three promo cards were included in a pack, and three different packs were released (so, that's 9 promo cards in total). All of the promos re-used card art from the base set, but the reverse of the cards sang the praises of this new set rather than give issue/character summaries.
I seem to recall two 'misprint' error cards die-hard collectors were searching for to complete their collections. The back of the card looked as it should, but the front of the card had another character card's reverse text printed on the front. Once upon a time, these cards were worth quite a bit. Now? I doubt it.
How did this card set do? According to Wizard Magazine (Wizard #35, August 1994) it sold extremely well. Retailers underestimated how well this set would do an underordered, driving the demand and rarity up.
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To summarize: The Sandman is a fantastic series that I tend to dig out of storage every few years and read from beginning to end. These cards bring back a lot of great memories and I really dig looking at those Dave McKean covers. As previously stated, the small font with colors that blend into the background on the character cards is a bit of a turn-off -- but it's something I can live with since I spend most of my time admiring the card art on the front anyways.