Niagara Falls Comic Con only occurs once a year (in early June) and is always the best opportunity for comic fans of the Niagara region to meet comic pros in person. This was my sixth year in a row attending the event, but my first time as a correspondent for DC in the 80s.
This was a good year to be a fan of early 90s comics; featured guests included Peter David (Aquaman, Hulk), Chris Bachalo (Shade the Changing Man, Generation X) and Renée Witterstaetter (She-Hulk, Silver Surfer). Other big-name comic pros in attendance included Jim Sternako, Neil Adams (we interviewed him at Ottawa Comiccon earlier this year), Michael Golden and Gerhard (Cerebus).
Chris Bachalo waving 'hello'. Yes, we interviewed him. :)
Photo credit: Sheldyn Prime
Not surprisingly, 1980’s fandom was on full display this year. There were a few celebrities in attendance like Ralph Machio (the Karate Kid himself), signing autographs and promoting the new Cobra Kai show he’s made as a Youtube Original series.
Coincidentally, the original cast of Revenge of the Nerds were also in attendance (and held a panel Q&A), which I was lucky enough to attend. I even got to ask them a question: if they ever met Mark Mothersbaugh of Devo (who did the score to Revenge of the Nerds II). Sadly, they didn’t remember. In that panel sat Donald Gibb to the far right, who played the recurring role of Ray Jackson, the dimwitted but lovable sidekick to Jean-Claude Van Damme in the classic 80s martial arts flick Bloodsport.
Revenge of the Nerds Q&A panel. Photo credit: Sheldyn Prime
Other celebrities in attendance: Johathan Frakes of Star Trek, Jaleel White (aka: Steve Urkel of Family Matters), Kim Coates of Sons of Anarchy, Micheal Rooker of Guardians of the Galaxy and The Walking Dead, Dean Cain (star of Superman: The Adventures of Lois and Clark), Steve Whitmire (voice of Kermit the Frog from 1990 to 2016), George Wendt and John Ratzenburger: Cliff and Norm of Cheers. Wrestlers included Big Show and Ric Flair. Woooooo!
Arriving early with my friend Tyler Højberg (who had a booth of his own) we checked in on Friday and decided to walk around before the crowds showed up. I noticed that my Alma mater, Brock University had a large space set up for them, advertising the schools video game development program among other things.
Some other feature attractions included the 1989 Batmobile, a replica of The Interceptor from 1979's Mad Max, the Mystery Machine, and a life-sized replica of a Return of the Jedi speeder bike.
All vehicles photos above taken by Sheldyn Prime
There where a lot of vendors selling various trinkets and collectibles, figures and fragrances, movies and games. One of the oddest was a booth selling heated neck pads for upper back problems. Not sure what that has to do with comics. There where plenty of comics vendors. My LCS, Mostly Comics, from St Catharines Ontario was there, as well as Big B Comics from Niagara Falls. I also recognized the guys from the Kitchener Comics Warehouse.
Above photos taken by Sheldyn Prime
DC cosplay was sparse this year, however, we did note a lot of cosplay based on the Marvel Avengers films this year. Some of the cosplay that stood out:
Wonder Woman:
Photo credit: Sheldyn Prime
TWO John Constantine’s. This was a total coincidence, the one John was at a booth selling prints when we asked if we could take his picture, when another walked behind us and I asked if I could get them both.
Photo credit: Sheldyn Prime
The Teen Titans. Inspired by my favorite version of the team, the 2003 Cartoon Network series.
Photo credit: Sheldyn Prime
This event also had a 'retro zone' filled with arcade cabinets from the 80s and 90s:
Above arcade photos courtesy of Sheldyn Prime
Scouring the vendors I found a few cool things I couldn't resist picking up:
An Ice figure to add to my JLI action figure collection. It was a little dirty, probably from a million fans touching it con after con. But I brought it home and after a little mild cleaner it looks good as new. Now I just need to find a Fire to keep her company.
photo by Anthony Kuchar
A few Superman TPBs and single issues of Weird War I picked up on the cheap.
photo by Anthony Kuchar
A reprint copy of 1982's SwordQuest written by Roy Thomas and with art by George Perez (originally by DC comics but now reprinted by Dynamite).
photo by Anthony Kuchar
There’s actually a pretty amazing story behind this comic, and the Atari video game it was based on: it was included as a pack-in with every cartridge of the game sold, and hidden inside of George Perez’s art (for example on a column or in a rock formation) are clues that correspond to details in the game that solved certain riddles. Atari held a contest and prizes that were offered included a *real* gold sword, crown, chalice, talisman and philosophers stone. If you solved the riddle, the first one to mail-in the answers would win the prize. Almost all of these prizes disappeared when Atari suffered the video game crash of 1983. (Pictures exist of the prizes in the Atari offices and in the official Atari newsletter from the time so we know they existed. There's still controversy about what happened to the prizes to this day. For more info, you can watch The Angry Video Game Nerd's review of SwordQuest.
All in all, I'm going to have give credit to Niagara Falls Comic Con for organizing another successful show. Special thanks to Susan Carver of Press Relations.Extra special thanks to Sheldyn Prime for being such a cool photographer.
I recently had the unmitigated pleasure of winning a complete set of these trading cards on e-bay for a very very low price. (Either the seller underestimated the value of what they were selling, or I'm a fool who overpaid for something with relatively no monetary value to anyone in the world but me. I like to think the former.)
The Batman Returns trading card set issued by Zellers in 1992!
At first glance, this isn't a very good looking set and I can understand why a collector would dismiss this as a mere 'promotional' item — which, for all intents and purposes, it was. (I'm sure the huge 'Zellers' logo on the front of the card gave it away.) The card front featured (as far I can tell) re-used art from the 1992 Topps Stadium Club Batman Returns and/or the 1992 Topps Batman Returns trading card sets and the card back was a bilingual game piece to win a Batman jacket. Additionally, the card stock was incredibly flimsy — on par with the same cardboard used for Quebec scratch-and-win lotto tickets (which seems to be the main driving force behind Quebec's economy). Another detail that seemed to turn off collectors is that, while they the same width as your traditional non-sports trading card, they were a bit taller — so they didn't fit properly in a 9-card plastic display sleeve (a little bit of the top of the card always poked out).
These cards were offered as a promotional giveaway at Zellers' checkout counters every time you bought something in 1992. My information on this campaign is spotty; I read somewhere that one card was issued per week... but that would mean that this promotional campaign lasted 24 weeks (6 months). I remember it running during the Spring and Summer of '92, coinciding with the June release of the Batman Returns film. Once upon a time, it was a joke in my neighborhood trying to trade these away. "I'll trade you my Zellers Batman Returns Batmobile card for your Marvel Series I Mr Fantastic card. ha ha." Nobody wanted these. My neighborhood was filled with Marvel fans and I think I was the only kid who cared about Batman Returns. Not one vendor in my town sold the O-Pee-Chee Batman Returns trading cards, so as far as I knew, this was *it* as far as Batman Returns trading cards went. To make matters worse, nobody kept these (expect for me — and I only had a few) because they were usually crumpled and discarded after you didn't get that missing "B", "A", "T", "M" or "N" you were hoping for. To this day, I still have no clue what the grand-prize Batman jacket looks like.
This trading card set holds a lot of sentimental value to me. I felt like I had missed out on 1989's Batmania (due to being too young) and really wanted to get in on the ground floor for what I thought would be Batmania's second coming in 1992, so I picked up every Batman Returns-associated freebie I could get my hands on. Zellers seemed to have had a special relationship with Warner Bros./DC comics, as I seem to recall official Batman Returns clothing (i.e., t-shirts and shorts) being exclusively available at Zellers stores. You knew it was 'official' because the clothing garment came with a hologram tag. (Yes, I have some of those hologram tags stored away, too).
Batman Returns t-shirt sold at Zellers. Loved that art! Wish I still had mine. Image from thecapatainsvintage.com
This wasn't the first Batman promotional blitz Zellers had ever run. Sometime in the late 80s, probably as a lead up to the 1989 Burton film, these animated ads appeared on local TV...
Everything except for the "Riddler reveal" is Ty Templeton's work. How about that?
...and in 1992 Zellers released an exclusive Batman comic book in which the Joker almost achieves his lifelong dream of preventing kids from Montreal, Toronto and Calgary from being able to read.
Carmine Infantino and Murphy Anderson illustrated the cover. Curt Swan pencilled the interiors.
I'm remembering this comic book as being part of a promotion with some sort of loose-leaf paper company (possibly Hilroy?), and if you bought a few packs of paper you got this comic book for free. I'm also remembering that we only had French copies at our local Zellers, so nobody really took these seriously. I would've dug deeper into this story, but it just seems like DC comics decided to partner with a successful Canadian retailer to spread awareness about Batman and the upcoming films (in 1989 and 1992, respectively). A smart move on DC's behalf, since it worked on me.
Despite everything I've just recounted to you over these past few paragraphs, the most precious memories these trading cards hold for me is the memory of Zellers — a discount department retailer that no longer exists. If you don't mind, I'm going to switch gears for a minute and tell you about Zellers and what made it important. I've searched the internet and couldn't really find much about it, and feel someone owes Zellers a few words in regards to the impact it made on the lives of small-town Canadian suburbanites.
The Unofficial History of Zellers (as told by someone who lived it)
I don't know when Zellers first appeared in my small hometown of Aylmer, Quebec. I moved there sometime in 1984, and it was already here when I arrived — so I'm going to guess it appeared sometime in the late 1970s. The actual date it appeared isn't that important. What *is* important is how this discount department store became the center of our community in a very short amount of time.
If you're still reading by this point, it's either because you were a Canadian suburbanite who grew up with a local Zellers of your own, or you grew up in Aylmer, Quebec around the same time that I did (in which I applaud you — maybe you can help corroborate my story.)
In the 1980s, Aylmer was still a relatively small suburban town which was gradually growing. Nearly everybody who lived in Aylmer worked in Ottawa, Ontario (which was about a half an hour drive away). To paint you a vivid picture, Ottawa was akin to Aylmer the way New York City was to Poughkeepsie — unless you lived in Aylmer(or knew someone who lived there), you really had no special reason to visit.
I wouldn't call Zellers a 'magical place', but it was the only place in town where you could purchase a new pair of Levis jeans, a vinyl record, laundry detergent, an Atari video game and a picture frame all under the same roof. If I had to compare it to something modern, I'd point you towards Kmart, Wal-Mart or Target. Funny story about those Atari games being sold at Zellers in the 80s: apparently they were knock-offs manufactured in Taiwan of "real" Atari games and sold without permission from Atari. Atari eventually made them cease-and-desist. You can read more about it in this AtariAge.com article. I think I may have bought one or two with some of my allowance money at the time. The cartridges looked like this:
I'm trying to go as far back as my memory will allow me. I first remember the Zellers in Aylmer being part of a small strip mall. The strip mall contained at least a grocery store [Super C, I think] and a TD Bank. I vividly remember the TD Bank because my mom worked there. Back in the early-to-mid eighties, the strip mall briefly had a small arcade. I remember this because my mom put up an AMBER alert when I wandered off from her side to go watch kids play at the arcade for several hours. [I think my parents bought me a leash after that incident.] Despite all of the diverse businesses within the strip mall, the most prominent signage was the Zellers logo which could be spotted like a big red beacon from a good 800 yards away. I guess that's why that strip mall, who I had no clue had a real name until about a decade ago, was colloquially known as the "Zellers mall" among us Aylmerites. Located beside the 'Zellers mall', there was a Canadian Tire (basically a department store that sold auto supplies, home and garden accessories, sporting goods, and a few other things that Zellers didn't). About two blocks down from Zellers was the only McDonalds restaurant in town. You can quickly see why the 'Zellers mall' became the nexus of our universe.
To my pre-teen self, Zellers was one of the funnest places you could visit in town. During the late 80s, when Saturday morning cartoons and action figures were in their heyday, Zellers always had the latest toys and action figures in stock. We're talking two or three aisles of floor-to-ceiling action figures, vehicles and playsets. My earliest memory of Zellers involves seeing the Super Powers Collection Batmobile on a shelf and being mesmerized with the box art. A trip to Zellers with a generous aunt or uncle could yield you a new G.I. Joe, Masters of the Universe or Transformer action figure. The Zellers toy department was an event in itself, and they put a lot of effort into promoting their vast selection of toys and low low pricing (as evidenced by the aforementioned Batman animated TV spots). Even after I 'outgrew' toys, I would take a quick trip to the toy department and see what I had been denying myself. Zellers was infamous for it's employees not really giving a crap; I remember one outing during my elementary school lunch hour where two fellow classmates decided to test the limits of a display model Stretch Armstrong toy. [Did you know that Stretch Armstrong is filled with a green lubricant-type goo? Well now you know.] As the nineties rolled through, and interest in action figures began to diminish, the toy department started shrinking and the electronics department began growing.
The front entrance to Zellers also had a nice assortment of gumball vending machines — but not the ones that sold gumballs or peanuts (who wanted those?), I mean the *good* ones that, for 25 cents, provided you with slime, a super ball, a dinosaur that grew when you put it in water, or the greatest prize of all... the sticky hand. It was a good spot to waste some quarters for a diversion that would keep you entertained for the afternoon. I was obsessed with these things at one point in my young life, which was one more thing that drew me to Zellers like a magnet.
A lot of my fellow elementary school classmates learned how to shoplift at Zellers. A lot of them got caught shoplifting at Zellers, too. Zellers was the only place in Aylmer to shoplift where there weren't enough staff to keep eyes on every corner of the store, and the knickknacks were small enough so that you could potentially pocket something quickly and keep walking. (This would all change when dollar stores started to pop up in the early nineties, btw). I don't think anyone under the age of twelve who ever shoplifted at Zellers ever thought out the consequences of their actions. Our Zellers in Aylmer had a "Six Degrees of Separation" thing going on where there was a good chance that either your neighbor, a relative, or a good friend of your parents worked there (and it would be mortally devastating if you were caught). I think to many pre-teens, shoplifting from Zellers was just a proving ground to see if you had what it took to join a guild of thieves. The management was most likely aware of this and just gave the young offenders a good scaring and a call to their parents, never actually pressing charges. In a way, we can thank the staff at Zellers for scaring Aylmer youth straight and sending them on a righteous path.
Zellers' main competition seemed to be SEARS. Thankfully, there was no SEARS in Aylmer, so our local Zellers had nothing to worry about. SEARS' most effective marketing tactic was a gigantic Christmas Catalog they mailed out every October which contained a whopping 400+ pages of gift ideas for Christmas. SEARS was really trying to secure the 'we have the best selection of toys' title and shamelessly made sure the Christmas Catalog told you so. When I think back on it, mailing out something like that couldn't have been cheap. I have the feeling that Kenner's Return of the Jedi action figures (1983) were exclusively sold at SEARS — so that would be one advantage SEARS had over Zellers.
1987 Canadian SEARS Christmas Catalog. image source: wishbookweb.com
In the early 90s, thanks to progress and the expansion of Aylmer, another mall was built beside the 'Zellers mall'. This mall was known for it's large IGA grocery store and would thus become christened the 'IGA mall'. The IGA mall was popular with the Aylmer youth for a while, since it had a video rental store which had a very small arcade. This didn't last very long, however. Arcades were on the "out" since home video game consoles [i.e., Nintendo, Sega] were now "in". Within half a year, the 'Zellers mall' had regained its throne as the most happenin' place in Aylmer.
As far as a community rallying point, I seem to remember a stroll through the 'Zellers mall' being a pretty eventful occasion on a Friday evening. You literally couldn't get through the mall without running into another classmate from school with their parents. (This was while I was in elementary school, don't forget, so it was still cool to hang out with your parents on a Friday evening.) Off the top of my head I can't remember which community events our local Zellers sponsored, but since Aylmer was big on league events for youth [hockey in the winter, baseball in the summer], I'm sure Zellers had a huge hand in that, Once a year, always during the summer, a traveling carnival would pass through town and set up for one week in the massive joint Canadian Tire/Zellers mall parking lot. In retrospect, it was a pretty slipshod setup (i.e., a Tilt-a-Whirl, a Gravitron, a Swing Ride, a really unsafe-looking roller coaster, etc), but this was a pretty big deal to anyone under the age of 10.
I don't have any legacy photos of the 'Zellers mall' circa late 80s/early 90s, so this photo from ici.radio-canada.ca will have to do. This was sometime in the last decade. Probably 2010.
Throughout the end of my elementary school days, the 'Zellers mall' had begun expanding. A new wing was added and more stores had begun to fill out the place. Despite all the cool stuff Zellers sold (ex: Nintendo games, action figures, board games, cassettes and CDs), they never sold comic books. They had a 'book section' that contained French hardcover collected editions of Tintin, Asterix & Obelix, Spirou, Lucky Luke, Safarir (and whatever else young Francophone children grew up reading), but no DC or Marvel. Thankfully, the 'Zellers mall' always had at least one dépanneur or avant-garde bookstore (and later a dollar store) where you could get your 'comics fix'.
As time went on, and I became a high school student with a bus pass who wasn't afraid to travel to Ottawa, our local Zellers became less significant to me. (The fact that I was no longer interested in action figures and board games may have also played a factor in that.) While I may have lost touch with it, the Zellers in Aylmer seemed like a 'lock' — something that was always going to be there — it was a part of the town. You could always count on that big red Zellers logo smiling down on you.
The Zellers franchise seemed to have seen it's best days during the eighties and nineties, and struggled financially into the new millennium. By now Wal-Mart had become Zellers' biggest competitor. Were Wal-Mart's prices lower or did Wal-Mart have more stock? I'd say they were comparable. It would seem that Wal-Mart's biggest advantage was it's marketing campaign and that it was 'new and exciting and from the United States', so it must've been better. [rolls eyes] Unironically, in 2011, the Zellers franchise was bought up by the Target Corporation in an acquisition deal that saw about 130 of the 273 Zellers stores converted to Target stores (the rest being sold to other retailers). The Aylmer, Quebec location was not deemed 'financially sustainable' enough to merit a Target. In 2013, our local Zellers closed it's doors for good. Target's acquisition of Zellers was deemed as a "spectacular failure" seeing losses of more than 2 billion dollars during it's 2 year lifespan. The last Target had withdrawn from Canadian soil by mid-2015. What was so bad about Target? Well, having visited it personally, I'd tell you that the prices were not THAT low, the customer service I dealt with were standoffish, and the merchandise wasn't as good as I had expected. GQ magazine, a US publication, had always painted Target as a place to go for affordable designer brands and 'Target exclusives', I saw no such thing — all I saw were things that Zellers normally sold, but for a higher price. Maybe these 'Target exclusives' were only exclusive to the US?
The last time I checked Les Galeries Aylmer, the empty husk of real estate that Zellers had left had been filled by a Montreal clothing and accessories retailer. The mall had become a ghost town; the comic book/gaming store and the tattoo shop had moved to a new location in Aylmer, the Canadian Tire had moved to a more prosperous part of town (next to a Wal-Mart, go figure), and about half of the retail spaces within the mall had been vacated. When Zellers left, it pretty much took away a major hub of activity within the center of Aylmer (which was now called 'Gatineau' as of 2002).
In 2009, St Paul's church was burned to the ground [some claim it was arson, but that's a story for another time]. Built in 1983, St Paul's was one of Aylmer's oldest landmarks and had a very distinct gothic look that brought character (and legacy) to our small town. I spent almost every Sunday for the first fifteen years of my life going to that church. All this to say that I don't miss St Paul's church nearly as much as I miss Zellers.
Photos of St. Paul's church, before and after the 2009 fire.
[Editor's note: Sometimes people around the web comment on these articles, but they only comment on the platform that linked to the article (e.g., Facebook, Google+). I will re-post the really insightful remarks in the comments section under 'Anonymous']
Welcome back to Rad Ads, your place to have your senses inundated by an 80's flavored marketing bonanza. Look at those bright vibrant colors, feel the grit on your fingertips, smell that pulpy old newsprint... now tell me you don't feel like buying some crappy Atari game... just try it.
Today's piece is a special one as I'm teaming up with my good buddy Reggie. Reggie is one of the main men over at Weird Science DC Comics. He is a prolific and amazingly talented writer and reviewer. He is also my co-host (or maybe I'm his co-host) for the weekly Weird Comics History segment on the Weird Science DC Comics Podcast, and we've got some other comics-related stuff cooking as well.
Born Cassandra Peterson, Elvira Mistress of the Dark was the host of Movie Macabre on Los Angeles TV. Due to her talent and... ahem, assets, Elvira surged in popularity to the point where in 1988 she was able to write and star in her own feature film: Elvira, Mistress of the Dark. The film would go on to win many awards including a Golden Raspberry for worst actress and a Stinker for worst picture. It's important to note that boobs were a lot harder to come by in the 1980s than they are today, when you can call up a plethora of boob images on your smartphone at a moment's notice.
Fun fact:Peterson was talked into pursuing Hollywood fame by none other than Elvis Presley. Yep, the King of Rock and Roll and the future-Mistress of the Dark had a sorta-kinda fling back in the 70's and he convinced her to go West.
This t-shirt definitely sends a strong message to the world that the wearer is likely a sex offender or is, at least, a Furry. The font used for "Elvira" seems to be the same as that used by the prog rock band Yes, a favorite for purveyors of candy from windowless vans and guys that wear half-tinted sunglasses without irony. Actually, looking at it a bit closer, this t-shirt seems tailored for a woman's fit, which just makes no sense at all.
Many people claim (and with good reason) that the "Great Video Game Crash of 1983" was due to the marketing having become flooded by unlicensed and low-quality games. Chase the Chuck Wagon (by Purina) was a dog-food themed game that often pops up in conversation... I think today we've found another to share in the blame.
Kool-Aid Man by Mattel was released for the Atari 2600 and the Intellivision. Just looking at the ad, you can tell this is one of the worst video games of all time. What's most interesting about this is that this game was not a simple console port... each system had their own unique game! And both were the worst video games of all time!
In the Atari 2600 version, the player appears to control a pitcher of Kool-Aid whose job it is to stop the Thirsties™ from sucking up all the delicious toxic blue goop at the bottom of the screen.
The Intellivision game, however, is a full-blown (ridiculously primitive) adventure game where you play as two children whose sole mission is to employ their powers of chemistry to make a delicious pitcher of Kool-Aid. All the while they are pursued by the T(h)errible Thirsties™... who have somehow made their way into their home.
This was a time that Kool-Aid held sway as the soda alternative. Sure, there was Tang, but that didn't have the blatant sugary taste of Kool-Aid. Nowadays you have Sunny Delight and VitaminWater and lots of drinks of dubious nutritional value.The games are listed at a $20.00 value, which I suppose is better than them trying to fleece a fifty from an unwitting 80's kid... OR you could trade in 125 Kool-Aid Proofs of Purchase. I remember having a baggie full of these as a kid... too bad all the prizes sucked! Of note... this offer doesn't expire and is good while supplies last... so if you're interested you may just be able to get in on one of these! You gotta figure Kool-Aid Korporate still has closets full of this garbage.
Finally, here's this installment's 'Wild Card': the 'Raquel Welch pillow', an ad for which was found in a 1973 issue of Action Comics. I guess maybe America is Superman, Apple Pie, and durable starlet-emblazoned inflatable pillows.
Here's a better look at the... ahem, rugged headrest.
In amazingly good condition, if I do say so... Maybe it's as durable as they say!
"Makes a great gag gift", they say. Imagine being the lunatic who gives this thing to somebody... even as a joke. I doubt anyone would be able to look at me the same way again. What's worse, imagine being the poor jerk who gets this as a joke gift. How does one react to being given a two-foot long Raquel Welch? I mean, besides sporting an instantaneous boner?
Ay yai yai, let's keep reading this thing, shall we?
"Keep her for yourself or show her to your friends."
"Livens up party when everyone sees and FEELS this great gag item."
'Feels'? 'FEELS'?!? You can't make this stuff up! I mentioned earlier about being the giver or receiver of this nightmare. Now imagine being the guy who tries to liven up a flagging party by heading into the bedroom to retrieve your voluptuous vinyl Ms. Welch!
"Hey guys, look what I got! Anybody wanna feel?"
And by "feel", I mean "hump it". Hey, it is made of vinyl! That wipes clean. I wonder if there's an unspoken hierarchy among pillow owners? Like, do blow-up doll owners look down on those who have the Racquel Welch pillow? And then do people with the vinyl pillow denigrate those who have hentai figures on body pillows? It's a burning question that I'm not sure I want the answer to.
Well, on that note... this wraps up another edition of DC in the 80's Rad Ads. As always, we hope you enjoyed. If you have anything you want to add (or if there are any ads you wanna see covered) please let me know. Keeping with the community feel of this column, if there are any ads YOU wanna chime in on, drop me a line in care of this website and we'll work something out.
Big thanks to Reggie for playing along and hanging out for this installment. Again, you should definitely check out his work on Weird Science DC Comics, as well as here on this very site. You can find him on Twitter @reggiereggie.
Thanks for reading, and if you dig the concept please consider spreading the word!
